Our lecturer today was talking about social media, and frankly it brought me to the conclusion that I am not doing enough - cue laughter. I have no idea how to market myself, and I really never considered that it was something I should be responsible for. However, there was a very good point brought up which was if you have a pre-existing group of followers you are more likely to be published. This includes self-publishing, which I may just have to give a shot - eventually. Anyway, this has me planning out a new marketing strategy which involves making 'Kristin Bergene' the product I want it to become.
Once Jane from The Office (US) said: "Dress for the job you want." In a way that is what I am trying to do, I am making my name recognizable as a brand. A brand of what?
That is still to be determined.
But today I worked towards my newly organized ambitions - not new ambitions, just reorganized. I have two blogs for my professional life, two blogs that I have failed to touch seriously once arriving here in England. Today, I changed their URL's to a more appropriate name.
They have now become:
- Writing Portfolio: http://kristinbergenewriter.wordpress.com/
- Art Design Portfolio: http://kristinbergeneartdesign.wordpress.com
With their new names, I hereby swear to market them the "right way" - as opposed to just having them there in the background. I will dedicate at least one hour a week to spreading the word on 'Kristin Bergene' - which I think is plenty enough time for one week, considering I am still doing my masters.
My responsibilities are slightly overwhelming. It seems this easy / fun blog is my best source of stress relief that can be played with between serious responsibilities. Well, this blog, traveling into London's center and shopping - speaking of which...
LOOK A NEW BAG!
I thought a sleek bag like this would be perfect to get me in the right mindset of a professional. As I stared it down, I imagined going on interviews with a pencil skirt and this guy. It seemed like an unbeatable confidence booster - mostly because both my planner and kindle fit inside beautifully, along with all my other crap.
Bring it on world.
xx, Kristin
